cancelled or held with restrictions, which in turn has left viewers reconsidering delivery options that were once taken for granted.[1] And while the evolving dynamic is still in flux, it is probably fair to note that it has also accelerated changes in viewing habits. Traditional broadcasters have come under the increased threat of consumer demand for “OTT” content (i.e. broadcasts delivered over the internet), resulting in the cancellation of subscriptions to platforms like satellite, terrestrial or cable. This trend of “cord cutting” – seen not just in the UAE but globally - has changed the commercial dynamic of sports broadcasting and poses a significant challenge to traditional broadcasters who will need to rethink strategies and alter delivery models to continue to survive in an era of OTT and digital revolution. From a legal perspective, it also requires flexibility in handling previously settled legal relationships and contractual arrangements. This article examines how some of these challenges are manifesting, with particular focus on the UAE and Gulf region. Specifically, it looks at: Shrinking demand for historical broadcast products; Multiple systemic challenges to traditional broadcast practices; and Course corrections and potential adaptive strategies for sports broadcasting."> 阿联酋体育广播的未来:重新设想与竞赛的权利协议和合作- lawsport - 华体会平台下载,华体会体育最新登录
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阿联酋体育广播的未来:重新设想与竞赛的权利协议和合作

迪拜
2021年10月8日,星期五史蒂夫·班布里奇

与过去一年半的许多市场部门一样,体育广播也因疫情而遭遇了前所未有的混乱。优质的现场体育赛事一直是取消或举行这些限制也让观众重新考虑曾经想当然的传送方式。[1]虽然这种不断变化的动态仍在不断变化,但我们可以公平地指出,它也加速了观看习惯的变化。传统的广播公司已经受到了消费者对"奥特内容(即通过互联网传送的广播),导致卫星、地面广播或有线电视等平台的订阅被取消。

这一趋势的“绳切割”——不仅在阿联酋——改变了全球的商业动态体育广播和构成重大挑战传统广播公司将需要重新考虑战略和改变交付模式继续生存在奥特的时代和数字革命。从法律角度看,它还要求在处理以前已解决的法律关系和合同安排方面具有灵活性。

本文探讨了这些挑战是如何体现的,特别关注阿联酋和海湾地区。具体来说,它着眼于:

  • 对历史广播产品的需求萎缩;
  • 对传统广播实践的多重系统挑战;和
  • 体育广播的航向修正及潜在的适应策略。

继续阅读这篇文章……

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史蒂夫·班布里奇(Steve Bainbridge)是巴顿博格斯律师事务所(Squire Patton Boggs)迪拜办事处的合伙人。

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